THE CLIA GUIDE TO THE CRUISE INDUSTRY is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the worldas cruise lines belong. This authoritative text is designed to support CLIAas highly regarded certification program while covering all the essential aspects of todayas cruise industry, from sales and marketing to operations. Written by noted travel authority Marc Mancini in a style that provides an enjoyable learning experience for readers, the book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. Chapters contain objectives, key terms and phrases, photographs and illustrations. Questions for discussion challenge readers to test their understanding of the material in each chapter, and the activities at the close of each chapter encourage them to take a hypothetical situation and develop a creative solution. THE CLIA GUIDE TO THE CRUISE INDUSTRY gives readers an up-close and realistic look at one of the true travel success stories of our time. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). ... McNary Marketing Coordinator: Scott Chrysler Associate Marketing Manager: jonathan Sheehan Production Director: Wendy ... contact us at Cengage Learning Customer aamp; Sales Support, 1-800-354-9706 For permission to use material from this text or ... By following the instructions contained herein, the reader willingly assumes all risks in connection with such instructions.
|Title||:||The CLIA Guide to the Cruise Industry|
|Publisher||:||Cengage Learning - 2010-05-14|