This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.your twenty-first century advertising and marketing manual is available right now Herschell Gordon Lewis. ITa#39;S BAG. ... 4 Goes [mm aWon m YOU IWOW IWW BIFDOFI lagt;1I8.i1l8Ac golf course as-is handlers toss luggage onto a _ _ conveyor belt.
|Title||:||The complete advertising and marketing handbook|
|Author||:||Herschell Gordon Lewis|