Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.In 1991, for example, Nissan decided to do something different: Usually, the automobile manufacturer invited ... It adds an entirely new dimension to the game and enables sponsors to aquot;dangleaquot; an irresistable element in front of a prospect and/or customer. ... the program or event, promoters/managers can help sponsors enhance the event by suggesting a novelty or gift for key guests of the sponsors.
|Title||:||The Complete Guide to Special Event Management|
|Author||:||Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk|
|Publisher||:||John Wiley & Sons - 1992-05-18|