The Complete Idiot's Guide to Guerrilla Marketing

The Complete Idiot's Guide to Guerrilla Marketing

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Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.Wea#39;re going to put a couple to use for ourselves, including: a™c Write a Blog. Blogs are ... To be prepared, wea#39;ll be sure to read other marketing blogs and stay on the look out for great blog topics to keep our blog up to date and interesting.

Title:The Complete Idiot's Guide to Guerrilla Marketing
Author:Colleen Wells, Susan Drake
Publisher:Penguin - 2008-01-02


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