Offers advice on nurturing ideas, market research, distribution, naming a product, and business strategies... Henry Ford opened an auto repair shop, but was prevented by legal action from advertising it as Ford Motor Company. You have the right to use your own name for a company or product, provided that it does not confuse or mislead ... It will also help you to focus your trademark invention process by knowing what to avoid: ) agt; agt; agt; agt; agt; Words with aquot;0aquot; on the end ... Names incorporating aquot;0-maticaquot; have pretty well died out and, applied to new products, would seem tongue-in- cheek at best.
|Title||:||The Complete Idiot's Guide to New Product Development|
|Author||:||Edwin E. Bobrow|