The Complete Idiot's Guide to Twitter Marketing

The Complete Idiot's Guide to Twitter Marketing

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Twitter has tens of millions of users and its active qtweetersq and followers look to it to answer to the question, qWhat's happening?q Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's GuideAr to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.Reflecting. Corporate. Values. Beginning in October 2010, Lexus began scheduling Twitter chats that accompany a live, inperson dinner, one every two or three months. ... And, she points out, Lexus has always been about customer service.

Title:The Complete Idiot's Guide to Twitter Marketing
Author:Brett Petersel, Esther Schindler
Publisher:Penguin - 2012-05-01


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