Provides a general introduction to management theories, with chapters on accounting, finance, economics, and organizational behaviorOne customer returned a car tyre purchased some years previously with a complaint. Despite the time lag, ... a#39;Customer carea#39; telephone lines are now a major marketing activity. In the US ... When Sony launched its a#39;PlayStationa#39; computer games machine in 1995, it developed care lines to handle queries. The machine costanbsp;...
|Title||:||The Complete MBA Companion|
|Publisher||:||Financial Times Management - 1997|