The Connected Company

The Connected Company

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The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your companya€™s performance runs short of what youa€™ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with todaya€™s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what theya€™re doing, how theya€™re doing it, and why it works. And we show you how your company can use the same principles to adapta€”and thrivea€”in todaya€™s ever-changing global marketplace.... learning, accumulated through research, crash testing, metallurgy, electrical engineering, design, and a score of other disciplines, including good old trial and error. ... Having an iPhone allows you to carry around a whole citya#39;s worth of services in your pocket. The job of the iPhone is to provision you with services. ... Open a Kindle book on your iPad, and the service syncs to the last page you were on.

Title:The Connected Company
Author:Dave Gray, Thomas Vander Wal
Publisher:"O'Reilly Media, Inc." - 2014-12-02


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