The Connectors

The Connectors

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Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be bettera€”but dona€™t spend time working on the underlying skills. This book explains how to develop better, more profitable connectionsa€”as illustrated proven by some of the worlda€™s most successful professionals. Even if you're not a a€œpeople person, a€ you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to: Stop networking and start truly connecting Create an avalanche of referrals and an army of happy customers Become a qconnector, q even if youa€™ve never been a qpeople personq Find your social IQa€”and improve it Put relationship-building principles to work daily Focus on others and reap the rewards yourself Ask the right questionsa€”and sell without selling Differentiate yourself through the impact you have on others In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.But upon doing so, you not only get a room key, but also a check-in CD that has all sorts of cool songs on it that you can play in ... And upon your departure from the Hard Rock, they hand you a checkout form with a quote from The Eagles songanbsp;...

Title:The Connectors
Author:Maribeth Kuzmeski
Publisher:John Wiley & Sons - 2009-09-08


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