The Corporate Assault on Youth

The Corporate Assault on Youth

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qThe Corporate Assault on Youthq examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing. With topics ranging from the presence of media branding in schools and school supplies to the subtler ways in which the public education system is influenced by corporate ideologies and purposes, this book draws much-needed attention to how educators, administrators, policymakers, parents, and children can become aware of, and counterbalance, the effects of the commercialism that is overwhelming students' understanding of the world and their place within it.An example of advertising to babies is Jeepa#39;s strollers and rockers that have their logo and names of their car models for ... called: Babya#39;s First Jeep Rocker, Jeep Cherokee Stroller, Jeep Wagoneer Tandem Double Stroller, and Jeep Libertyanbsp;...

Title:The Corporate Assault on Youth
Author:Deron Boyles
Publisher:Peter Lang - 2008


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