The Creative Enterprise: Execution

The Creative Enterprise: Execution

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Honda. Accord. Wagon. Development: A. Knowledge. Creation. Perspective. IKUJIRO NONAKA and VESA PELTOKORPI For many ... In industries such as automobiles, biotechnology, consumer and industrial electronics, computer software, and pharmaceuticals, the ... marketing, and other disciplines to study NPD processes (see, e.g., Brown aamp; Eisenhardt, 1995; Krishnan aamp; Ulrich, 2001 for reviews).

Title:The Creative Enterprise: Execution
Author:Tony Davila, Marc J. Epstein, Robert D. Shelton
Publisher:Greenwood Publishing Group - 2007


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