The design of advertising

The design of advertising

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The Wool Bureau, Inc., authorizes its use in ads promoting products made of wool rather than synthetics. ... One explanation is that this name, aquot;as meaningless as a childa#39;s first a#39;goo, a#39; aquot; resulted from Eastmana#39;s strange affinity for the letter K and his ... Surely Frigidaire for its stoves, Hotpoint and Whirlpool for their refrigerators, and Toastmaster for its power tools have had second thoughts ... At least the Roto , Broil company, when it manufactured a portable hair dryer, called it the Bel-Aire.

Title:The design of advertising
Author:Roy Paul Nelson
Publisher: - 1973


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