The Design of Things to Come

The Design of Things to Come

4.11 - 1251 ratings - Source

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.How Ordinary People Create Extraordinary Products Jonathan Cagan, Craig M. Vogel, Peter Boatwright. The impact on all ... reasonable cost. It will support smaller artists. It will recognize that independent record companies have a legitimate business and place in the industrya€”that, like the MP3 players, bigger is not better.

Title:The Design of Things to Come
Author:Jonathan Cagan, Craig M. Vogel, Peter Boatwright
Publisher:Pearson Prentice Hall - 2011-06-28


You Must CONTINUE and create a free account to access unlimited downloads & streaming