The distributor convinced the developer to use Amana products in his kitchens. ... From its questionnaire-generated database, Honeywell discovered that purchasers of its electronic air cleaner had learned about ... Panasonic, the electronics.company, used its database for a more conventional direct marketing application.
|Title||:||The Direct marketing handbook|
|Author||:||Edward L. Nash|
|Publisher||:||McGraw-Hill Companies - 1992-01|