The Direct marketing handbook

The Direct marketing handbook

4.11 - 1251 ratings - Source

The distributor convinced the developer to use Amana products in his kitchens. ... From its questionnaire-generated database, Honeywell discovered that purchasers of its electronic air cleaner had learned about ... Panasonic, the, used its database for a more conventional direct marketing application.

Title:The Direct marketing handbook
Author:Edward L. Nash
Publisher:McGraw-Hill Companies - 1992-01


You Must CONTINUE and create a free account to access unlimited downloads & streaming