The Dynamics of Advertising

The Dynamics of Advertising

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.It appears that the discourse of car advertising, in print at least, has become increasingly oriented to practicalities, in a way ... financial and maintenance package is linked with an interest in various ina€”car (and non-driving related) facilities.

Title:The Dynamics of Advertising
Author:Jackie Botterill, Iain MacRury, Barry Richards
Publisher:Routledge - 2013-12-19


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