This book looks at the new configuration taken by Asia-Europe economic relations. It is set against the background of the inclusion of China in the WTO, the growth of foreign investors from emerging Asian countries, and the economic reforms in a number of crisis-hit South East Asian economies. It is written by a number of well established European and Asian scholars from the fields of economics as well as management. The different chapters in the book highlight key contemporary issues from theoretical, conceptual and empirical perspectives. Provides an account of the key contemporary issues in the area of Asia-Europe economic relations By its interdisciplinary (connecting management with economics), it shows how the linking of the different disciplines is essential to understand the key issues at stake in the area Can be used by students, researchers, as well as by practitionersThe same is the case with a flat screen Samsung television set. ... A great number of people attribute this success to the meticulous and thorough localisation approach adopted by KFC, which manifests itself in the introduction of typicallyanbsp;...
|Title||:||The Economic Relations Between Asia and Europe|
|Publisher||:||Chandos Publishing - 2007|