The Economics of Business Strategy

The Economics of Business Strategy

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Examines how industry environment and business strategies determine company performance. This book provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management.This requires the production of training manuals, seminars, videos and other related support services. ... as to react quickly to new ideas if they are to retain their market shares or even possibly a#39;leapfroga#39; over some of the weaker offensive firms.

Title:The Economics of Business Strategy
Author:John Lipczynski, John Wilson
Publisher:Pearson Education - 2004


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