The Economics of Network Industries

The Economics of Network Industries

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This book introduces upper-level undergraduates, graduate students, and researchers to the latest developments in network economics, one of the fastest-growing fields in all industrial organization. Network industries include the Internet, e-mail, telephony, computer hardware and software, music and video players, and service operations in the banking, legal, and airlines industries among many others. The work offers an overview of the subject matter as well as investigations about specific industries. It conveys the essential features of how strategic interactions between firms are affected by network activity, as well as covering social interaction and its influence on consumers' choices of products and services. Virtually no calculus is used in the text, and each chapter ends with a series of exercises and selected references. The text may be used for both one- and two-semester courses.Clearly, the switch to plastic- made bumpers is a cost-reducing innovation that car producers were eager to adopt. The method used to have consumers accepting the change from strong bumpers to plastic-made bumper was to change theanbsp;...

Title:The Economics of Network Industries
Author:Oz Shy
Publisher:Cambridge University Press - 2001-01-08


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