This is a clear and comprehensive introduction to Internet business technology for the non-technical professional. Readers learn the buzz words and become aware of what technology is available today.Gail Honda, Kipp Martin ... According to a Gartner Group survey of online customer service, 73 percent of respondents rated it aquot;fair aquot; and not one ... While customers have of course always been important to a company, Internet use in business has brought customer service to a new level. ... Data make a difference because companies now have unprecedented insight into customersa#39; desires and behaviorsanbsp;...
|Title||:||The Essential Guide to Internet Business Technology|
|Author||:||Gail Honda, Kipp Martin|
|Publisher||:||Pearson P T R - 2002|