The Essential Guide to Mobile Business

The Essential Guide to Mobile Business

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This book aims to go beyond the current WAP hype and should stimulate entrepreneurs to get a clear view of the possibilities of mobile internet for their own business. A SWOT analysis, a lot of cases and an action plan should help entrepreneurs to make their plans work in practice.The previously educated user does not have to learn how to use a site with every new provider. ... The limited user interface of the mobile phone makes it more difficult to find sites, so portals and search engines are therefore of greatanbsp;...

Title:The Essential Guide to Mobile Business
Author:Ingrid Vos, Pieter de Klein
Publisher:Prentice Hall Ptr - 2002


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