This book aims to go beyond the current WAP hype and should stimulate entrepreneurs to get a clear view of the possibilities of mobile internet for their own business. A SWOT analysis, a lot of cases and an action plan should help entrepreneurs to make their plans work in practice.The previously educated user does not have to learn how to use a site with every new provider. ... The limited user interface of the mobile phone makes it more difficult to find sites, so portals and search engines are therefore of greatanbsp;...
|Title||:||The Essential Guide to Mobile Business|
|Author||:||Ingrid Vos, Pieter de Klein|
|Publisher||:||Prentice Hall Ptr - 2002|