The Executive's Guide to Enterprise Social Media Strategy

The Executive's Guide to Enterprise Social Media Strategy

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Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.... 140 strategies, 135a€“137 Twitter strategies, 135 Baby Boomers, 26 Bailey, Steven, 33a€“35 Barnum, P. T., 123 Bastone, John, 102a€“104 BBC, 4 Benkler, Yochai, 29, 33, 40 Bennett, Arnold, 153 Berger, Richard, 145a€“ 146 Best Buy, ... 117, 163a€“164, 170, 188 Buffett, Warren, 141 Burtis, Keith, 189 Business analytics, and performance, 101, 108 Business transformations, and social 195 Index.

Title:The Executive's Guide to Enterprise Social Media Strategy
Author:Mike Barlow, David B. Thomas
Publisher:John Wiley & Sons - 2010-12-07


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