The Experience Economy, Updated Edition

The Experience Economy, Updated Edition

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorablea€”and lucrativea€”impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examplesa€”including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and othersa€”to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.At the time of The Experience Economya#39;s release in 1999, founder Robert Stephens employed fewer thanadozen Special Agentsin his 24hour computer support task torce. ... (inside BestBuy stores) Counter Intelligence Agentsa€”stage compelling installation and repair experiences worldwide. ... The economic doldrums inwhich much ofthe advanced world founditself afterthe2008 financial crisis resultedanbsp;...

Title:The Experience Economy, Updated Edition
Author:B. Joseph Pine II, James H. Gilmore
Publisher:Harvard Business Press - 2013-12-30


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