The Face-to-Face Book

The Face-to-Face Book

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Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.Think about brands such as Rite Aid, CVS, Kroger, Bed Bath aamp; Beyond, and Kohla#39;s, all of which score well on this dimension, according to our research. ... Online sites also offer a€œpromo codesa€ for online purchases, and of course, Groupon and Living Social have become popular ways of ... They will like you just as much, if not more so, if you give them these same rewards at your store or in the mail.

Title:The Face-to-Face Book
Author:Ed Keller, Brad Fay
Publisher:Simon and Schuster - 2012-05-22


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