Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. This enhanced eBook includes videos that break down one of the social media/digital tools presented in the book and show how each medium can be used to create a marketing strategy. The videos also offer additional examples of companies that are using the different tools to advance their businesses. Praise for the The Fusion Marketing Bible aAs many marketers get attached to social media atools, a they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lonas techniques will teach you how to afusea traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.a aCarmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs aPerfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!a aDave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business aLon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.a aErik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codesObviously, not all of these people play the same games, just as they dona#39;t watch the same TV programs. But there are so many games now, and more appearing every day, that you can find the correct type of game to reach your target market. ... He has an 18 percent conversion rate. ... than $10 million from Apple users, $1.2 million per month from iOS users, and $1 million per month from Android users.
|Title||:||The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing (ENHANCED EBOOK)|
|Publisher||:||McGraw Hill Professional - 2012-09-14|