Why should mass media be informational and accurate as much as its proponents would claimaand, conversely, disinformational and propagandistic as much as its critics would argue? Contrary to the conventional wisdom held by many since the modern era of mass media, neither of the two opposing views is correct, to the extent that a total analysis of media influence has yet to be adequately explored and understood. Something fundamentally vital to the analysis of communication has been missing. This is not to say, however, that the literature on media studies hitherto existing in history has been much ado about nothing; on the contrary, indeed, much can be learned from different theoretical approaches in the field. But the important point to remember here is that this book aims to show an alternative (better) way to understand the nature of mass media (which goes beyond both the pros and cons in the literature on media influence, while learning from them all). If true, this seminal view will alter the way of how mass media are to be understood, with its enormous theoretical implications for going beyond the existing paradigms on the future of communication, in a small senseaand for predicting the future of open and closed societies, in a large sense.aThe Mythos of Engineering Culture: A Study of Communicative Performance and Interaction. ... New York: Oxford University Press. Lepowski, W. 1994. aTen Years ... aPhysics Explains Why University Rankings Wona#39;t Changea Bibliography 291.
|Title||:||The Future of Post-Human Engineering|
|Publisher||:||Cambridge Scholars Publishing - 2009-03-26|