Presents a history of the toy industry, from the birth of board games with George S. Parker to how his successors built a family business empire and helped shape American culture.His desire was to adapt the Monopoly game to a TV quiz show. ... He went on to say how flush with cash his firm was . . . and might it be possible to buy only Parker Brothers? Upon my return, I told ... stock market crash of 1987, KPT was a juicy target. ... But the cost of buying International Games (makers of the hugely popular Uno card game) seemed too dear (although Mattel didna#39;t think so the next year).
|Title||:||The Game Makers|
|Publisher||:||Harvard Business Press - 2004|