The Global Challenge

The Global Challenge

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This book contains business intelligence for companies in every economic sector looking for the strategic acumen and structural changes required to become an effective global player. Logically organized and accessible, it explains the core evolutionary stages for a company moving from domestic firm, to exporter, to international organization and, finally, to transnational global firm.factories, improved product features, increased customer service and an outpouring of new products.26 Toshiba is a firm ... goal at Toshiba, whose $35.5 billion in sales last year came from products as diverse as appliances and computers, anbsp;...

Title:The Global Challenge
Author:Robert T. Moran, John R. Riesenberger
Publisher:McGraw-Hill Companies - 1994-01-01


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