Developed exclusively for the owners and managers of retail businesses.The Complete Handbook for Creating a Winning Plan for Any Retail Business Warren G. Purdy ... Each of them was in the market to purchase items ranging from clubs and a new golf bag to balls and a glove. ... It can use the label for a wide variety of package sizes, thus reducing costs while still providing a useful and distinctive bag for customers to ... a beach or having them parachute into a high-school football championship half-time celebration, are examples of guerrilla marketing.
|Title||:||The Guide to Retail Business Planning|
|Author||:||Warren G. Purdy|
|Publisher||:||Incorporated Pub - 1997|