The Handbook of Service Innovation

The Handbook of Service Innovation

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Bringing together some of the worlda€™s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making. Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a suggested step-by-step guide to enable service organizationa€™s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation. Includes endorsements from professionals in the field of service innovation.In Table 2 we present a timeline of the introduction of key technology innovations in the banking sector in Australia, and ... joint Australian banka#39;s credit card) 1977 First ATM in Australia 1980 First money market trust 1981 Commonwealth Bankanbsp;...

Title:The Handbook of Service Innovation
Author:Renu Agarwal, Willem Selen, Göran Roos, Roy Green
Publisher:Springer - 2015-04-08


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