The definitive guide to PR and communicationsaupdated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communicationsa research, history, law and ethics Stakeholder Leadership in Public Relationsacrisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relationsabusiness sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Businessaautomotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industryadeveloping issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.The newest business aircraft such as the dassault falcon 7X can fly 8 to 10 passengers in lavish comfort from any point in ... The aircraft was taxiing out from chicago oa#39;hare international airport for a two-hour flight west toward denver. as mostanbsp;...
|Title||:||The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition|
|Publisher||:||McGraw Hill Professional - 2011-12-30|