This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary qshortcutsq to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short qto-the-pointq overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational.Recent advances in print technology have moved printing away from offset printing with its tedious development and alignment of large sheets offilms to digital printing. ... Use PDF files exclusively when shipping print-readyfiles to the printer.
|Title||:||The Hands-On Guide for Science Communicators|
|Author||:||Lars Lindberg Christensen|
|Publisher||:||Springer Science & Business Media - 2007-06-08|