The Highly Effective Marketing Plan

The Highly Effective Marketing Plan

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This book is a step-by-step proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! bull; The Highly Effective Marketing Plan is very practical, providing a step-by-step process without any marketing-speak or jargon. bull; The Highly Effective Marketing Plan can be used by small start up companies and multinationals alike. It is for marketing people, and non-marketing people; chief executives and new people looking to get on.Recently, since being acquired by Volkswagen, Skoda has run a brilliant campaign, titled, aquot;Ita#39;s a Skoda, which for ... the investment required to change peoplea#39;s perception of this East European car was worth it and instead should they just simply change the name? ... build quality, specification and customer service, I suggest the real heroes are the people who changed the mind-set of Skoda customers.

Title:The Highly Effective Marketing Plan
Author:Peter Knight
Publisher:Pearson Education - 2004


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