The History of Mitsubishi Corporation in London

The History of Mitsubishi Corporation in London

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The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.currency restrictions led Mitsubishi to target the UK for sales of tinned salmon, which in turn provoked the British government to use import ... actions and partly because of the legacy of London as a training ground in commerce and centre of commercial information flows. ... provided an initial foothold in the European market for Japanese manufacturers such as Mitsubishi Motors and Mitsubishi Electric.

Title:The History of Mitsubishi Corporation in London
Author:Pernille Rudlin
Publisher:Routledge - 2014-03-18


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