The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance. The only book of its kind, The Hummer is of great value to cultural studies and American studies scholars and students, as well as to any general reader with an interest in contemporary American culture.coverage until the latter part of 2003 when critics begin to appear with greater frequency a defines Hummer-kindled masculinity ... 18 In two early reviews of the H2, male authors cite their wives or girlfriends scornful dismissal of it as aquot;the male equivalent of a push-up bra. ... the widely acknowledged perception of Hummer as a deeply masculine brand was often defined as a marketing problem in terms ofanbsp;...
|Author||:||Elaine Cardenas, Ellen Gorman|
|Publisher||:||Lexington Books - 2007-01-01|