The Innovator's Guide to Growth

The Innovator's Guide to Growth

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More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter a Gamble, Johnson a Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.A user can control a game by waving the wireless controller instead of moving a joystick or furiously mashing buttons. ... The companya#39;s stock surged 50 percent the year after it launched the Wii, which outsold the Playstation 3 by a six-to-oneanbsp;...

Title:The Innovator's Guide to Growth
Author:Scott Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
Publisher:Harvard Business Press - 2013-12-30


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