The Ins and Outs of Business and Professional Discourse Research

The Ins and Outs of Business and Professional Discourse Research

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This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. The contributors discuss all aspects of the scholarly process, investigating written, oral, non-verbal and digital communication in professional settings. First the book analyses gaining access and collecting data by exploring questions such as, how can we convince practitioners to let us observe, record, interview, survey? What counts as data? How much data do we need? What shape and form can the data take? How does our research interfere with the professional practices we study? The book then examines feeding results back in the form of recommendations to practitioners, asking questions such as, how can professional discourse research be applied to help shape practice? How do we translate our methods and concepts for the communities that we investigate, including industry, government and non-profit organizations? Drawing on insights from LSP, ethnography and discourse analysis, this book will be of great value to researchers and practitioners of workplace settings.These include websites, blogs, environmental graphics (literally, writing on the wall for messages and signage for wayfinding), ... Several of the designers I spoke to have strong credentials in typography, so they also use text as a visual in creating logos ... In this pursuit of the new, expertise and authority are distributed and collective, unlike the hierarchical approach that ... Comparing work environments and products, one Gensler designer remarked that the office tells a€œa story about ananbsp;...

Title:The Ins and Outs of Business and Professional Discourse Research
Author:Glen Alessi, Geert Jacobs
Publisher:Palgrave Macmillan - 2015-10-20


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