The Intuitive Compass

The Intuitive Compass

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Maytag: Misplaced. Reliance. on. the. Northeast. and. Southeast. After enjoying extraordinary brand equity and customer loyalty for most of the twentieth century, home appliance giant Maytag changed its approach to business and lost both in anbsp;...

Title:The Intuitive Compass
Author:Francis Cholle
Publisher:John Wiley & Sons - 2011-09-02


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