The Invisible Customer

The Invisible Customer

4.11 - 1251 ratings - Source

In this in-depth look at the customer care element of e-business, Brian Clegg offers an innovative, hands-on guide to an oddly neglected but crucial topic. In today's digital Wonderland - where companies deal with customers they cannot see and less contact time is better - the old rules and skills no longer apply. The book covers the whole range of service opportunities generated by the new technology, from call centres and e-mail customer service to serving the world via Web-based sales and support services. If your contact medium relies on a telephone line or computer screen, then your customer contact must be seen from the full new widescreen perspective that Brian Clegg reveals.Strategies for Sucessive Customer Service Down the Wire Brian Clegg. areas where they are in ... This is a good example of a balanced win that is providing benefits for the company and the customer simultaneously. For the company there isanbsp;...

Title:The Invisible Customer
Author:Brian Clegg
Publisher:Kogan Page Publishers - 2000


You Must CONTINUE and create a free account to access unlimited downloads & streaming