The follower strategy allowed these two firms to learn from the mistakes of their competitors (ATaamp;T mobile phones and EMI CT scanners, respectively), and essentially to leapfrog over them to overtake the market. So the ... They formed a joint venture with Siemens designed to produce the optical fiber system and to offer it to customers. ... When they first planned NutraSweeta#39;s launch, they originally thought the target market would be saccharin users who disliked that producta#39;s aftertaste.
|Title||:||The Journal of Product Innovation Management|
|Author||:||Product Development & Management Association (Ann Arbor, Mi).|