Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.... are comfortable to ride; motorcycles that regular men and women can use as a basic form of transportation and that require little maintenance or skill to operate. ... Gillettea#39;s Mach3 line of razors introduced in 1998 cost the firm over US$750 million in Raamp;D expenditure, 19 and future generations of ... is outsourced to Italya#39;s a#39;Engine Technology Districta#39;, which also supplies to the like of Ferrari and Maserati.
|Title||:||The Law of Reputation and Brands in the Asia Pacific|
|Author||:||Andrew T. Kenyon, Megan Richardson, Wee Loon Ng-Loy|
|Publisher||:||Cambridge University Press - 2012-03-08|