The Lexus Story

The Lexus Story

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THE LEXUS STORY is the official, inside account of the making of America's leading luxury automotive brand. From the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate into ideals of luxury into steel, glass, and rubber, THE LEXUS STORY takes readers deep inside the making of first-class automobiles.aquot;Up against the industrya#39;s pedigreed namesa#39;a#39; Time magazine reported, aquot;Lexus has created virtually instant brand loyalty. ... On the one hand, this meant that there was a reasonable and finite number of locations to deal with; on the other, there were scores of Lexus owners who lived ... map and put red dots all over it. wherever customers were more than 200 miles from a dealership, aquot; replacement parts to arrive. ... aquot;I remember this because I got a phone call from Dick Chitty, who saidanbsp;...

Title:The Lexus Story
Author:Jonathan Mahler
Publisher:Melcher Media - 2004


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