The third edition of this book explains the latest techniques for both developing and applying competitive strategies in an increasingly challenging and uncertain business environment.The Internet continues to transform the way consumers buy and companies conduct business. Transactions can be as diverse as the ... Ford Motor Co. used the Internet to promote its F-150 truck. On the day of the launch, Ford placed bold anbsp;...
|Title||:||The Manager's Guide to Competitive Marketing Strategies|
|Publisher||:||Thorogood Publishing - 2006|