The Market Driven Organization

The Market Driven Organization

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'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.Previously the salespeople dropped out of the picture once the machine was sold while regional service and operations people didna#39;t communicate with each other . These efforts paid dividends as customer satisfaction steadily rose and Xeroxanbsp;...

Title:The Market Driven Organization
Author:George S. Day
Publisher:Simon and Schuster - 2012-12-11


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