The Marketing Customer Interface, 2001-2002

The Marketing Customer Interface, 2001-2002

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'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: Am a firmly international perspective Am new material to cover e-marketing issues Am new and up to date examples and case studies to illustrate the theory Am additional text references and website references Am preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated to fit in with CIM Marketing Customer Interface syllabus officially endorsed by the CIM approved by the CIM Chief ExaminerCustomer service manual This document and manual outlines the customer service goals. It also goes through ... the General Motor launch of Saturn cars, owners were encouraged to come along to barbecues and sports events. The Harleyanbsp;...

Title:The Marketing Customer Interface, 2001-2002
Author:Rosemary Phipps, Craig Simmons
Publisher:Routledge - 2001


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