The Marketing Plan

The Marketing Plan

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Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of qThe Marketing Planq outlines a comprehensive, systematic approach that guarantees results.For example, there is a computer support company in Minneapolis, Minnesota, by the name of Geek Squad. ... What sticks in the customera#39;s mind are the geeks who wear badges, drive funny cars, and deliver reliable and fast service.

Title:The Marketing Plan
Author:William M. Luther
Publisher:AMACOM Div American Mgmt Assn - 2001-01-01


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