Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of qThe Marketing Planq outlines a comprehensive, systematic approach that guarantees results.For example, there is a computer support company in Minneapolis, Minnesota, by the name of Geek Squad. ... What sticks in the customera#39;s mind are the geeks who wear badges, drive funny cars, and deliver reliable and fast service.
|Title||:||The Marketing Plan|
|Author||:||William M. Luther|
|Publisher||:||AMACOM Div American Mgmt Assn - 2001-01-01|