A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.Cummins The heavy-duty diesel engine manufacturer, Cummins, had been fighting aggressively against two formidable Japanese ... The first word of a problem came from Cumminsa#39; customers, Navistar and Freightliner. Both companies reported they had been testing Japanese medium-sized diesel truck engines. Knowinganbsp;...
|Title||:||The Marketing Strategy Desktop Guide|
|Publisher||:||Thorogood Publishing - 2007|