The MBA Companion

The MBA Companion

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The Palgrave Student Companions offer undergraduates an innovative and highly designed one-stop print resource that provides essential information about the subject - and the course - they've chosen to study. Each one addresses the core components of study at degree level, covering basic study skills specific to the subject, key terms and concepts, influential theorists and theories, major studies and methodological approaches, comprehensive overviews of what to expect from the course and the most common and popular topic areas and modules, lots of guidance regarding further reading, useful websites to visit, etc. At once friendly and authoritative in tone, the aim is to support the student throughout their degree. They encourage the reader to think about study skills alongside the substantive content of their course, offer guidance on module and career choices, and act as an invaluable source book and reference that they can return to time and again. The format of the books offers the multiple access points, cross-referencing, snappy presentation and web guidance that will appeal to a new generation of students - while still offering the stamp of academic quality. The MBA Companion gives the student everything they need between two covers. It tells them what to expect from their MBA and how to get the most out of their time studying. It also serves as an excellent reference book which can be referred to again and again during their degree. With contributions from some of the leading experts this will give students a great head start.project, you need to have some idea of your own needs and capabilities to prevent taking on something that may be difficult for you to complete. If you are ... With an MBA research topic, it is unlikely that the aim will be to contribute in any substantial way to management knowledge. ... Quantitative methods include standard questionnaires, production schedules, market share data and financial returns.

Title:The MBA Companion
Author:Paul Dainty, Moreen Anderson
Publisher:Palgrave Macmillan - 2008-01-31


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