In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'. Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been `McDonaldized'. The second part demonstrates the empirical reach of the `McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond `McDonaldization' to the worlds of `new means of consumption' and the postmodern perspectives that best illuminate them. The authorThis excitement pales in comparison to the intensity of feeling on the part of the consumers who enter yet another shopping mall with credit card at the ready. Malls promise, and seem to deliver on, excitement, especially those like the Mall ofanbsp;...
|Title||:||The McDonaldization Thesis|
|Publisher||:||SAGE - 1998|