The Media Handbook

The Media Handbook

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The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl qThis work is suitable for faculty who teach advertising, as well as students of advertising media planning.q CHOICE... your plasma TVs, find that they are most likely to be college-educated graduates of private colleges, professionals working ... This is a problem that currently can only be alleviated by careful consideration of exactly who your target should beanbsp;...

Title:The Media Handbook
Author:Helen Katz
Publisher:Routledge - 2010-07-29


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