The Media Reader

The Media Reader

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`Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists' - John Corner, University of Liverpool The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations. Divided into four parts: Mass Communications and the Modern World;A television script is a set of printed instructions written in a special language which skilled staff then use to realise a complex time- based audio-visual construct. ... A half-hour live bulletin transmitted twice daily to stations from Australia to California equally exploits such newsroom ... while Sony, a traditional provider of videotape editing equipment, has joined forces with the software company Oracle toanbsp;...

Title:The Media Reader
Author:Hugh Mackay, Tim O'Sullivan
Publisher:SAGE - 1999-06-22


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